MERCADEO Versión en español
Toyota launches the debut of Multicultural Marketing Group
Patricia Molina| 7 de octubre de 2014
La campaña para el Toyota Camry 2015 se lanzará en uno de los programas deportivos más sintonizado
The first campaign created by Toyota Total, the multicultural marketing team of the automotive company, was launched in some of the most watched programs of the sports world, particularly the National Football League (NFL). Entitled A bold decision leads to another, the campaign for the 2015 Toyota Camry was launched with two 30-second spots aired on the TV transmission of Sunday Night Football on NBC. The effort, which Toyota said was aimed at the “transcultural public mainly,” will run until March, 2015.A total of six productions were aired during the advertising proposal, which also included print and radio elements as well as some interactive and experiential programs designed to present the vehicle to audiences that are much smaller and more specific than the mass audience that attends the most emblematic Football games. This campaign includes sponsorship of DramaFever Awards, a website specializing in streaming video via international television, including South Korean teen dramas and soap operas in Spanish. The Camry has been the bestselling car in the USA for over a decade, and it is estimated that sales will continue to rise. Toyota sold more than 334,000 Camry in the first nine months of this year, an increase of 5% over the previous year, according to the Automotive News Data Center.
