Toyota - Grand Higlander
Toyota’s Grand Highlander made a special appearance during the “Billboard Latin Music Awards” held in Miami.The show, aired on Thursday at 7pm ET, included a surprise performance by Grammy-nominated Colombian band Bomba Estéreo, who celebrated with Toyota by playing one of their hits at Miami’s iconic Domino Park on Calle Ocho.The SUV’s spacious interior and special features, such as the 1,500W power outlet of the first-ever Grand Highlander, provided the band with the energy to make it a reality.Fans were invited to watch the group’s performance by scanning a QR code displayed when the personalized video aired on Telemundo. The effort was developed by Toyota’s Hispanic marketing agency, Conill.Watch video: https://www.youtube.com/watch?v=9xTSLLBAITc
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