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Toyota CH-R Film Debutes With The Help Of Conill At People En Español’s 20th Anniversary
Manuela Walfenzao| 23 de mayo de 2017
Actores durante el evento en la alfombra roja
Toyota premiered the short film Rapunzel based on the Toyota C-HR commercial that will air on May 29th, on the red carpet of People en Español’s 20th anniversary celebration, Los Más Bellos, in New York City. Press and guests were treated to a sneak peek and special Q&A session with the stars of the film, actors Diego Boneta and Lorenza Izzo. Conill was the agency behind this initiative. “At Toyota, we delight in utilizing innovative ways to unveil our products and the campaigns that support them” said John Myers, National Manager – Vehicle Marketing and Communications – Crossover Utility Vehicles at Toyota. “People en Español’s celebration lent itself beautifully to unveiling the all-new Toyota C-HR creative campaign for our Latino guests, and opened the doors for us to showcase this stylish, edgy, fun-to-drive crossover vehicle full of advanced standard safety technology that is already widely available for guests at dealerships nationwide.” The all-new Toyota C-HR joined the red carpet action in a mirrored infinity room, providing an attention-grabbing and artistic installation that offered guests an up- close look at the vehicle while producing a selfie GIF shareable on social media. “Thanks to our family of Editors and readers as well as our partners like Toyota for making this evening such a special milestone for the People en Español brand” commented Monique Manso, VP Brand Sales Director at People en Español.
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