MERCADEO Versión en español
Tony Dieste of Dieste: The Hispanic segment story is one of runaway growth and economic opportunity
webmaster| 4 de agosto de 2016
Dieste: Lo que más me enorgullece es la gente maravillosa con la que hemos trabajado
Tony Dieste, President and Founder of the Hispanic agency Dieste considers that acculturation is dead and he conceives his agency as a company expert in this niche. “The Hispanic segment story is one of runaway growth and economic opportunity. In 2014 the minority population of America became the majority, and many lot of smart marketers look at that and they realize this new reality needs new eyes” he explained. “Our marketers are looking at behavioral segmentation and developing creative around those buttons and then driving that creative contextually within the digital space to be more effective. One of the things we do as an agency is that we have the ability to get very granular with our messaging and our storytelling, and be able to deliver that message with a lot of accuracy.” According to Dieste, clients today want two things: great ideas regardless where they come from and to work with people they like to work with. “Those two basic things, and if you get to deliver them, you will be far away as an agency.” “We are very proud for the awards we’ve won in Cannes which enables us to attract and retain world class creative talent, but what makes us prouder is the amazing people that we’ve worked with over the years and the collective work they produce.” Dieste was created in 1995. The agency’s President said he could not believe that they have already 20 years in business, and that he is grateful for the passion he feels for advertising, thanks to his father.
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