MERCADEO Versión en español

To Engage Today’s Consumers, User-Generated and Personalized Advertising Could Be the Holy Grail, According to New Horowitz Research

Liz Unamo| 18 de enero de 2019

Adriana Waterson

In today’s increasingly fragmented media environment, effectively reaching and engaging with consumers with advertising is more challenging than ever. According to Horowitz Research’s newly released State of Consumer Engagement 2018 study, new ad formats and technologies that create a more personalized experience are having a positive impact on consumers’ attitudes towards advertising.“Interest-targeted advertising based on an individual’s online activity and addressable TV advertising based on household profiles have created an environment in which consumers now expect, and respond more positively to, brand messages that are relevant to their interests and needs,” noted Adriana Waterston, SVP of Insights and Strategy for Horowitz Research. “In today’s incredibly fragmented, multiscreen environment, if it’s not customized, consumers are just going to tune it out.”According to consumers surveyed, television advertising still delivers for advertisers, with live TV still being the platform on which half of 35-49 year-olds and six in ten 50+ year-olds say they are exposed to the most ads. Among 18-34 year-olds, one-third (33%) report seeing the most ads on live TV.Social media, however, seems poised to eclipse TV as the platform where consumers are exposed to the most ads. Compared to the 33% of 18-34 year-olds who report seeing the most ads on TV, 42% mention social media (41% among 35-49 year-olds and 24% of 50+)

Diario de Hoy

viernes, 27 de septiembre de 2024

Image

Paula Feged de Festival ElDorado: La creatividad colombiana es un producto de exportación tan fuerte como el café y las flores

Image
LATAM

• Mariana Cavalli de American Express: Buscamos conectar tanto con individuos como con empresas

• Nace GRANDE, una plataforma de formación innovadora para futuros publicitarios en Venezuela

• Rocknrolla.23 retrata el legado de Grupo AG con Andy García como actor principal

• Comenzó la décima edición de SMARTFILMS con más de 1.200 cortometrajes hechos con celulares

Image
MULTICULTURAL

• Equativ expande su división de retail media con la adquisición de Kamino Retail

• IAB Tech Lab presenta PAIR una nueva herramienta para la publicidad digital más segura y privada

• César Sabroso de A+E: Producir Huellas para celebrar 70 años de VW en México es ejemplo de unir esfuerzos con marcas para causar mayor impacto

Image
LATAM
Image
Image
Image
Image
Image
MULTICULTURAL
Image
Image
Logo IAB Tech
Image
PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.