La campaña está apoyada a través de espacios de publicidad de TV en inglés y español y en medios digitales y sociales
Tide has joined efforts with Andres Cantor, TV and radio sports personality, for the Keep the exchange clean (#KeepitClean), program, that celebrates the long tradition of exchanging shirts, that gives life to friendship and love for the game that brings fans together.”Throughout my career in sports, I have witnessed many historical moments. It has always called my attention that in football, players are so keen to exchange their shirts, even during half time. Beyond the strong rivalries of the game, this shows a great comradeship of the players and the teams,” Cantor said.”When it comes to football, conversation normally focuses on teams rivalries. Nevertheless, there are other noteworthy topics and traditions like exchanging shirts, where teams put their rivalry aside and honor a well-played game,” Raquel Rozas, Tides brand manager, said. Joining efforts with a so well-known and well informed sports expert like Andres Cantor, make us celebrate this valuable tradition and deliver the #KeepitClean” message.”The campaign is supported by TV marketing ads in English and Spanish. It will also be extended in digital and social media channels including {Tumblr;http://tidekeepitclean.tumblr.com/}, that will have all the content of the campaign and the posts made by users.
