MERCADEO Versión en español
The visual market is key to attract teenagers
Manuela Walfenzao| 18 de marzo de 2015
Orr: Al final todo tiene que ver con la imagen, hasta la foto de los videos de Youtube influye en lo que deciden ver los adolescentes
Teenagers nowadays are the first generation of digital natives. Their consumption of information has developed in a world that is ever more visual. Sellers and publicists must follow their rhythm in the production of images in order to communicate with them.Sharalyn Orr, executive director of Frank N. Magid Associates, thinks visuals are critical to catch this young audience. “Instagram, to a certain extent Snapchat, are much more visual than other older social media. In the end everything has to do with images, even the pictures of YouTube videos influence what teenagers decide to see”, she said.The marketing specialist considers that in spite of the emergence of new social media, Facebook continues to be one of the strongest platforms, because it achieved a very important goal: to keep people in touch with their friends and relatives in a simple way. On social media, images are more effective than text posting.As well as an important consumption of images, young people use several devices at the same time and there are many collective and individual experiences that change the relation and the time they devote to watching a commercial or navigate in an application. All the exposure to digital media has made teenagers be more informed when they buy.
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