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The Leo Burnett Chicago Design Team Presents Its Creative Fuel
Manuela Walfenzao| 18 de septiembre de 2017
Elementos que inspiran a los diseñadores de Leo Burnett
Leo Burnett Chicago presented on its blog the key elements that keep their Design department inspired. Drawings, stickers, mineral water, calculators, and books are some of the tools that help fuel creativity.“This is Leo Burnett Chicago’s most artistic team, commonly known as Department of Design. Their aim is to serve brands’ objectives in compelling, intuitive and contextual ways” points out the agency.The department is made up of 16 people and is directed by Alisa Wolfson, EVP, and Head of Design, who says they like to be thought of as a small design studio inside a big advertising agency. The team focuses on supporting brand growth and solving business problems by designing content that is intentional, strategic, and always easy on the eyes.Below are the essential items that fuel their creativity: -Music: When Spotify no longer cuts it and you can’t listen to one more Mac Demarco song, we pick up our instruments and play. -Smoking pipe: It’s the original fidget spinner.-Calculators and rulers: We actually have to do math sometimes, and math is cool.-Paint Brushes: Get off your computer, You’ll be surprised what you can create when you try something new.-Tickets for the Chicago Museum of Contemporary Art: We like the grid, typography and the color yellow.-Books and Prints: We love print. The smell the feel, It’s our thing and it will never, ever die. -Doodles and stickers: Most everyone in the DOD Doodles. Almost everyone in the office doodles. It helps us concentrate, releases stress, and keeps us creative.-Black and white soap: When things get heavy and work gets overwhelming, we stop to do exercise or have a two-minute dance party. Plus, this soap is very pretty.-La Croix mineral water: What more needs to be said?
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