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The Interactive Advertising Bureau opens the IAB MIXX 2015 conference
Manuela Walfenzao| 25 de septiembre de 2015
The IAB MIXX Conference, the annual kickoff of Advertising Week, begins today in NY gathering creatives, technology firms, publishers and other professionals from the advertising industry which will be sharing the most pressing topics regarding interactive advertising. The theme of this two days conference is: The emergence of a Mind-Blowing, Consumer-Centric Digital World. Marissa Mayer, Tim Armstrong, Linda Yaccarino, Mike Hopkins, Ben Silbermann, Seth Meyers and Wendy Clark are among the speakers of the meeting. Conference attendees will enjoy panels, workshops, keynote presentations, breakout sessions, proprietary IAB research presentations and unparalleled networking opportunities for any professional striving to move forward in the industry. “Marketing and media in todays digital world must go beyond simply providing information, entertainment and utility. Aesthetics, design and beautiful user experiences that people love are the key to unlocking sustainable growth for sites, apps, platforms and utilities. Brands and media take note: If youre not creating experiences that are bold as love, you cannot win the hearts and minds of your consumers” says in the IAB MIXX Conference web site. The conference – at the Crowne Plaza Times Square in New York City- culminates on September 29, announcing the winners of the IAB MIXX Awards focused evaluating all key facets of an interactive marketing campaign, including strategy, creative development and execution, media placement and integration, and effectiveness.
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