MERCADEO Versión en español
The Hispanic market finishes in Cannes Lions with three lions for agencies: Conill, LatinWorks and Grupo Gallegos
22 de junio de 2014
Ninguna de las piezas sometidas en las categorías de Film Craft y Branded Content & Entertainment, fueron merecedoras del Grand Prix
The 61st Cannes Lions International Festival of Creativity ended awarding the categories: Branded content, Film Lions, Film craft, Titanium & Integrated as well as mentions to highlight the efforts of characters in the industry, agencies and brands.In the Film category, the Hispanic Market received the first Silver Lion for the Robocop piece, of Conill for the Argentine Film Festival by the General Consulate of Argentina; also the Grand Prix went to Forsman & Bodenfors, that also won as Independent Agency of the Year.In the Integrated category, the Grand Prix went to Dentsu, Tokyo, and the most important award in Innovation was for IART AG, Basel. Meanwhile, none of the pieces submitted in the categories of Film Craft and Branded Content & Entertainment, were worthy of the Grand Prix.Meanwhile, the award for Advertising Agency of the year was to Adms & EveDDB, London; Ogilvy & Mather, was honored as Network of the Year and WPP was awarded as Financial Group of the year, for the second consecutive year.Steve Easterbrook, global chief brand officer of McDonalds, was honored as a creative Brand of the Year; while Joe Pitka, was awarded the Lion of St. Mark, and Bono, lead singer of U2, received the Lion Heart. The Palm D´Or, which is awarded to the most award-winning producer, was for O Positive Films.
