The global index of creative excellence in advertising released its Gunn Report summarizing and acknowledges the best performance of the industry in 2015. Based on the results of 45 global, regional and national creative award contests they announced the winners. BBDO is the most awarded network, BBDO New York the most awarded agency, and Always’ #LikeAGirl the most awarded campaign overall. The most creative country on the list is the U.S. and Volkswagen, the most awarded advertiser. The most awarded digital ad is The Other Side for Honda Civic by Wieden+Kennedy, London. The most awarded production company is Smuggler, London, and Dougal Wilson of the UK is the most awarded Director. “The great thing about the advertising industry is how quickly it evolves. With so many great ideas coming from all over the world, it’s sometimes hard to keep track of all the inspirational break-through work and who’s behind it” explained Donald Gunn, Founder of The Gunn Report. “We’ve analyzed the results of the most important awards to bring valuable insight, data and clarity of the best creative ideas of 2015. Ideas and trends that will no doubt impact on this coming year and beyond” the report director added.
