MERCADEO Versión en español
The DDB Group presents its new business unit for Latina
8 de diciembre de 2014
Ángel Riesgo fue asignado como director general de BIG
DDB Latina just announced its new strategic unit to which the group called BIG. It will aim to identify and capitalize on business opportunities in the development of Big data for brands.The DDB Group aims to implement offices in key markets in the region (US Hispanic America, Latin America and Spain), where they will cover areas such as CRM, e-CRM and Data management, under the commitment to provide innovative solutions that meet the needs of its customers.Angel Riesgo, who was serving as a corporate director at DDB Latina, has been assigned by Juan Carlos Ortiz to lead this new project in the region as CEO of BIG.”In DDB Latina Group, we understand that data are key to the evolution of the business, but are enhanced when combined with the ideas and content,” Juan Carlos Ortiz, President of DDB Latina, said.”Our customers are experiencing a transformation of their business to digital. We walk with them through this process that focuses on the opportunity and wealth of data available today. BIG will be the facilitator of conversations between brands and their consumers. The potential is enormous and we’ll be there,” Riesgo added.
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