MERCADEO Versión en español

The Cut Club has new offices, new capabilities

Patricia Molina| 26 de noviembre de 2013

Hernán Menéndez, fundador y editor sénior de The Cut Club

The Cut Club until recently was under construction…but taking an unexpected turn, the editing and postproduction house has recently unveiled a new corporate persona.“At first we had a small team that produced very good results. Halfway through last year is was obvious that the company was ready to grow. We began to design new offices, and what was most important, to assemble a better team, which today is what defines this new stage” said Hernan Menendez, founder and senior editor of The Cut Club.The growth of any corporation comes naturally and is part of the maturing process, during which it takes on greater challenges and commitments. Menendez told PRODU that since last year they felt the need to grow, but with the same goals: to tell better stories, make sure the projects reach their greatest potential and have clients feel supported and protected. “It’s obvious to us that besides having business ideas and finding the best solutions, the process has to be highly professional,” he said.According to Menendez, the team at The Cut Club is made up of Fro, Tim, Hannah and Hernan as editors; a producer they call Super Nadia, with years of experience in the market; Ana, the business manager and partner in the company. And finally, Mael, who makes the working experience the best it can possibly be.The Cut Club is now located in Coconut Grove, and “wherever we’re needed,” Menendez quipped.

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