MERCADEO Versión en español
The Community writes a letter to summer for Corona
Manuela Walfenzao| 15 de junio de 2015
Dear Summer es un comercial que celebra el verano y su bebida oficial Corona Extra
The agency The Community made a film for the beer brand Corona, titled Dear Summer. The story of the commercial is narrated by winter, who writes a letter to summer full of jealousy. After the strong snowstorms and low temperatures that the US went through during the winter of 2014/2015, this campaign is very timely.The concept of the commercial is to celebrate the virtues of summer, from winters jealousy, who on several occasions mentions that this season even has an official beer. The beverage is Corona Extra and the strategy of the agency was to reach North Americans who could no longer wait for summer and invite them to celebrate with a Corona. The campaign will be competing in the 2015 Cannes Lions Festival. The creative team behind it is formed by: José Molla and Joaquín Molla, CCOs; Rodrigo Butori, Creative Director; Aaron Zimroth, copywriter; Aaron Willard, Art Director; Laurie Málaga, Integrated Production VP; Julio Rangel, Senior Producer; Maryanne Dammrich, Accounts Director; John Dolan, Partizan Director; Alex Lamarque, Photography Director at Partizan; John Benet, Producer; Gustavo Briceno from Elastik Music made the audio mix. Did you like this piece? Share your opinion with #PalpitandoCANNES and follow us on PRODUPublicidad.
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