MERCADEO Versión en español
The Community Promotes Three Of Its Executives To VPs
Manuela Walfenzao| 9 de noviembre de 2016
Vior, Bermúdez y Butori
Ricky Vior, Rodrigo Butori and Ana Bermudez, key Executives at the cross-cultural agency The Community -part of SapientNitro- were appointed as VPs. “Our position as a creative agency with a fresh voice in a crowded market place is due in large part to Ricky and Rodrigo and their efforts over the years. And Ana right out of the gate has shown a tremendous ability to partner and strategize with our clients” said Joaquín Mollá, Co-Founder & CCO at the agency. Vior and Butori will now VP, Executive Creative Director. While Ana Bermudez, who until now served as Group Account Director, was promoted to VP, Group Account Director. “This group of Executives are cut from the cloth of curiosity” said Mollá, to who Vior and Butori will continue to report. Both new VPs Creative Directors will continue to oversee the day-to-day creative work for clients such as Verizon, Converse, BMW, among others; and also, will be helping shape the agency’s future. Bermudez will continue to head up the agency’s largest accounts, Verizon and Kroger, among others, and help lead the agency’s future growth. She will continue to report to President Luis Montero. Vior joined the community in 2000 when it was founded and helped build the agency’s creative reputation. Butori -born in Brazil- joined the agency in 2009, and previously held creative roles in both the U.S. and Brazil. Both have been recognized by nearly every major advertising awards shows. While Bermudez, who joined the agency in 2015, previously was a Group Account Director at Alma DDB working for brands like McDonald’s, Diageo, and McCormick. She also held account roles at SapientNitro and Crispin Porter + Bogusky.
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