MERCADEO Versión en español
The Community appointed Tyler Witkin as Senior Strategic Planner
16 de noviembre de 2015
Witkin: Espero nuevamente aprender de grandes líderes
The agency The Community added Tyler Witkin as Senior Strategic Planner of the agency, she will report directly to Andrew Speyer, Executive Director of Planning and Strategy. In this newly created position, Witkin will be charged with integrating consumer insights and research into the agencys brand stories. “The cultural fluidity and rapid evolution of todays consumers brings new opportunities for us to create a competitive advantage for our clients” said Speyer. “Tylers understanding of how culture and trends can escalate the relevance of brands will further help us deliver to our clients.” “I am looking forward to learning from new great leaders and contributing to exciting creative and culturally relevant work” said Witkin. Prior to joining The Community, Witkin was at Cavalry Agency in Chicago as Director of Strategic Planning where she directed strategy for several of MillerCoors brands. Before that, she was a Strategic Planner at FCB where she led development of strategy for Newell Rubbermaid brands including Sharpie, PaperMate and Expo, as well as Valspar Paint and Kmart.
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