MERCADEO Versión en español

The advertising agency Walton Isaacson challenges its audience with an advertising campaign

23 de marzo de 2015

La agencia apeló a la sensibilidad para The water project

Imagine going to the movies and that you receive a free bottle of water that you can’t open, and that after a while of feeling frustrated for not being able to open it, the image of a person collecting clean water enters the scene seeking people’s reflection. Well that was the mechanism that the advertising agency Walton Isaacson used for the campaign The water project, which seeks resources for villages in Africa. The attendees who went to enjoy a movie in Los Angeles, USA, were shocked with the sterile situation that some African people live to be able to have access to drinking water. Appealing to their awareness, the advertising agency raised a few contributions for its client, aiming to build damns in certain poor zones of the African continent. Walton Isaacson, based in New York and founded by Aaron Walton, Cory Isaacson and Magic Johnson in 2005, describes itself as “the most interesting agency on the planet”. This month they made two big hires: Kirsten Atkinson as media VP, and Vida Cornelious as creative director.

Diario de Hoy

jueves, 7 de noviembre de 2024

Image

Pedro el escamoso: más escamoso que nunca de Caracol Televisión y Disney+ será la primera serie 100% colombiana en llegar al primetime de Univisión

Pedro El Escamoso Protagonistas
Image
UNO

Cantando 2024 arrancó por América TV de Argentina con 20,5% de share

Chiquis Sin Filtro stands out as the #1 show on ViX in the U.S.

El hormiguero arranca su temporada 19 por Antena 3 Internacional

El señor de los cielos 9 llegará a México y LatAm por ViX el 20 de septiembre

PERSONAJE DE LA SEMANA

Conductor Mario Kreutzberger Don Francisco

Premios PRODU Don Francisco
Image
UNO
Image
Image
Image
Image
PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.