The 2014 ANA Mobile First, Mobile Everywhere will be held on December, 2nd

In a recent study by the Bank of America, 91% of consumers said that the mobile phone was so important to their daily lives as a car or a deodorant. Clearly, many consider mobile devices as an essential object, be it a smartphone, tablet or a portable device such as the recently announced Apple Watch.On December, 2nd in New York, will be held the ANA Conference First Mobile, Mobile Everywhere2014, presented by MediaVest, where it will be presented what the top marketers are doing for users to participate effectively using a variety of mobile devices. This meeting is organized by Christine Morrison, director of Intuit Media Group and co-chair of ANA Media of West Coast; key issues such as Assigning ad spend for mobile as part of a broader campaign, challenges with different formats of mobile advertising, the use of placement-targeted ads, the use of native advertising, multichannel coherent measurement need, and more, will be discussed.Confirmed speakers include: Ron Amram, Senior Director of Media of Heineken USA; Josh Bernoff, VP and principal analyst at Forrester Research; Coleen Kuehn, president of Strategy and Planning of MediaVest; Kevin Meagher, VP and general manager of Smart Home; and Wanda Young, VP Media at Walmart.For more information visit {ANA;http://www.ana.net}.