MERCADEO Versión en español
Telemundo and Wells Fargo launch campaign to help Latinos reach their financial objectives
15 de octubre de 2014
Rosen: Ideal para los anunciantes que buscan alcanzar el mercado total de consumidores hispanos
Telemundo announced a new campaign entitled Conversemos de tus finanzas, (Lets talk about your finances) in partnership with Wells Fargo, focusing on empowering Latinos to improve their financial literacy and help them achieve their financial goals. Based on the platform of talks of Wells Fargo, the campaign includes vignettes of personalized information and content on money management and credit, conducted by Rashel Diaz and Diego Schoening.The six-week campaign will be included as customized segments in Un nuevo día and will sponsor financial segments in Al rojo vivo and Noticiero Telemundo. The campaign includes participation in social media and an online page with 30-second ads in the finance section of Telemundo.com. Wells Fargo also offers an online page to provide tools and resources on how to create a budget, manage finances and build credit. “We are honored to partner with Wells Fargo in this campaign to provide our viewers with financial education,” Mike Rosen, executive VP of Advertising Sales for NBCUniversal Hispanic Group, said. “In Telemundo, we are dedicated to train Hispanic, and our partnership with Wells Fargo is an innovative way to connect with our audience and encourage them to achieve their economic goals.””At Wells Fargo, we want to ensure that we are connecting with the Hispanic community with valuable information that is most important to them,” Mariela Ure, Senior VP and Director of Strategy of the Hispanic segment of Wells Fargo said. “We are very pleased to have worked with Telemundo to develop this campaign and keep Latinos who prefer Spanish inspired and informed.”
Diario de Hoy
Noticias relacionadas (6)
