Raquel Egusquiza
Telemundo and NBC Universo announced the launch of Prevenir es vivir, a year-round health platform oriented towards informing, educating and empowering Hispanics in the US on how to prevent the most common health problems.The initiative will count on public service announcements, health segments on Telemundo’s news programs, quarterly health specials on the public affairs program Enfoque, collaborations with national health associations such as: AARP; the American Cancer Society; the American Diabetes Association; the American Heart Association; an external advisor, as well as an exclusive webpage available both in {English;www.PreventionisLife.com} and in {Spanish;www.PreveniresVivir.com}.”Hispanics represent 17% of the population of the United States, but nearly half of the residents do not visit a doctor or health care provider throughout the year”, said Raquel Egusquiza, NBCUniversals Community Affairs, Hispanic Enterprises & Content VP. “With Prevenir es vivir we are focused on making the best use of our expansive scope and trust influence to break the language barrier and provide a broad resource to relevant medical information to the Latin community”.The aim of the program is to boost education and awareness on general health and wellbeing, emphasizing prevention of diabetes, cancer, heart disease and obesity.
