Tash Whitmey, CEO de Havas EHS , dirigirá los Creative data lions
The Internacional Cannes Lions Creativity Festival announced the Presidents of the Jury of Lions Innovation. They are Tash Whitmey, CEO of Havas EHS, who will head the jury of Creative Data Lions, and Emad Tahtouh, Director of Applied Technology at Finch, who will chair the jury of Innovation Lions. “While technology continues to grow at an exponential rate, so do the creative executions that either support or utilize them. I am confident that this year the jury will set a new benchmark for what our industry considers true innovation.”Whitmey and Tahtouh will be responsible for determining which works deserve to be acknowledged for their excellence in the use of technology as a tool to inspire creativity.”As the role of data in marketing becomes more widely known and accepted, welcomed even, we need to celebrate but also provide guidance to an industry that begins to understand how data can effectively help as part of the creative process” explained Whitmey.Lions Innovation is a two-day technology event that will take place across June 21-22 in the Palais des Festivals et des Congrès, in the framework of Cannes Lions that will be held between June 18 and 25.