MERCADEO Versión en español
Tanya De Poli of Ogilvy Miami: A transformed Ogilvy offers what the industry asks for: brands matter most and clients come first
Liz Unamo| 12 de junio de 2018
VHernandez CAgostCarreno TDEPoli
Ogilvy has announced the agency’s relaunch and its new mission to serve as an integrated creative network in which brands are what matter most. Continuing its journey of transformation called The Next Chapter, the company presents a new organizational structure and brand identity. “With this relaunch and transformation, Ogilvy Miami aligns itself with what the industry is asking for today: a policy in which brands matter and clients come first. We reopened not only with a new brand image, but also as an open space that invites client collaboration and encourages creativity. We’re betting that in 2019, Ogilvy Miami will rank among the top five in this market,” said Ogilvy Miami General Manager Tanya de Poli. The Miami office is very important to the network because, together with Mexico, it forms a cluster called M&M, which handles a number of regional clients including American Express, ASSIST CARD, Red Stripe, and more. “Many of our clients are based here in Miami, and today we begin to assume a role that is super important for Ogilvy US, because we are the agency that will be working for the Hispanic market,” she said. “We are already doing work for IKEA and it is very strategic to have our office here in Miami.” Brands matter more than ever, clients come first and want to do transformational creative work. “At Ogilvy Miami we are excited about the opportunities our clients have opened up for us and will continue doing the job that distinguishes us from the rest, and which will keep us growing in this Hispanic market and also in what our Latin American connections mean to all the clients that already trust us,” De Poli said.
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