MERCADEO Versión en español
Super Bowl advertisers should set their eyes on online ads
Patricia Molina| 15 de enero de 2015
El 1º de febrero se celebrará el Super Bowl, y todos los anunciantes, comerciantes y consumidores esperan la fecha del espectáculo
When it comes to advertising the Super Bowl, the data is clear. The smartest brands know that the real game is won online, specifically on YouTube. In fact, the best ads are often not the same messages that do a good job in networks.Regarding the importance of the sporting event, Ben Legg, Adknowledges CEO and former senior executive Projection brand of Coca-Cola and Google, said: “Any agency that is not developing a robust strategy for YouTube along with an ad plan for the Super Bowl should be fired.”The next Super Bowl will be held on February, 1st, and all advertisers, merchants and consumers expect the date of the show will be seen by over 100 million people. According to the trend board of YouTube, viewers will see Super Bowl ads online more than 265 million times, for the equivalent of 3 million 200 thousand hours. In terms of targeting, it is recognized as one of the biggest challenges for brands. “Digital accurate targeting is the greatest challenge of digital marketing,” Paul Calento said, co-founder of TriVu Media, a company specialized in helping brands to target ads to YouTube.
