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Storytelling at its most powerful: LERMA/’s That Day campaign created for the He Gets Us movement
Liz Unamo| 16 de enero de 2023
Campaña That Day de LERMA/
The That Day campaign for the He Gets Us movement is the latest work created by LERMA/ in association with the Ditore Mayo production company, and whose powerful narrative describes the essence of that organization. He Gets Us is a movement designed to reintroduce people to the Jesus of the Bible. “That Day is one of many ads that show how the words, life and example of Jesus are still relevant in our lives and can offer us hope for the future,” said Jason Vanerground, president and spokesman of the brand-building agency HAVEN and spokesman for He Gets Us. The campaign is a modern representation of what people in the time of Jesus experienced at his trial. “More than any other person, Jesus had reasons to harbor feelings of resentment and hatred. He was unjustly accused, jailed, tortured and slain. But in his final moments, he never spoke badly of those involved in his unjust execution, but rather felt compassion for them. He showed extreme love right up to the end, pardoning the very ones who crucified him,” Jason said. “After reviewing a number of national agencies, HAVEN picked LERMA/ in its effort to put together an all-star team for this breakthrough project, thanks to the agency’s perceived ability to bring Jesus’ story to life in a deeply personal way,” said Bill McKendry, founder & CCO of HAVEN. See campaign
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