MERCADEO Versión en español

Steve Wing of Rubicon Project: To find marketing moments you need to understand everything about location

Cristian Vergara| 16 de mayo de 2016

Steve Wing, VP de Dispositivos Móviles y Marketplaces de Rubicon Project

Steve Wing, VP Mobile Devices & Marketplaces at Rubicon Project and Imran Khan, Programmatic Sales and Cooperation at xAD, shared with PRODU their analysis about the importance of finding the right moment with mobile location data in order to interact effectively with consumers. In the marketing business, you frequently hear about consumers browsing as a set of moments, both explained. “For marketing specialists is understandable that these moments have great value, they represent consumers’ preferences regarding buying, acquisition or consumption of a product or service. They also are the ideal opportunity to call for pertinent action” they said. Regarding this -they said- seizing these opportunities means to access multiple data sources that cover it all, from demographic and psychographic data to contextual and search data. “But from all these data sources, location is the most powerful to engage with a consumer in the precise moment” they highlighted. The smartphones bloom plays an important role regarding boosting this growth, they said. “Think about when was the last time you registered at a restaurant in Facebook, or tagged the bar you went with your friends in a picture in Instagram, or asked for an Uber, or even searched in Tinder if there was someone compatible near you.” The 2016 Global Mobile Survey by ExchangeWire Research with Rubicon Project showed that 75% of brand buyers and more than a quarter (27%) of agencies project that for 2016 between 81% and 100% of their purchases for mobile devices will have a registered location.

Diario de Hoy

viernes, 27 de septiembre de 2024

Image

Paula Feged de Festival ElDorado: La creatividad colombiana es un producto de exportación tan fuerte como el café y las flores

Image
LATAM

• Mariana Cavalli de American Express: Buscamos conectar tanto con individuos como con empresas sdfsdf sdfdsfds sdfsdfds sdfdsf

• Nace GRANDE, una plataforma de formación innovadora para futuros publicitarios en Venezuela

• Rocknrolla.23 retrata el legado de Grupo AG con Andy García como actor principal

• Comenzó la décima edición de SMARTFILMS con más de 1.200 cortometrajes hechos con celulares

Image
MULTICULTURAL

• Equativ expande su división de retail media con la adquisición de Kamino Retail

• IAB Tech Lab presenta PAIR una nueva herramienta para la publicidad digital más segura y privada

• César Sabroso de A+E: Producir Huellas para celebrar 70 años de VW en México es ejemplo de unir esfuerzos con marcas para causar mayor impacto

Image
LATAM
Image
Image
Image
Image
Image
MULTICULTURAL
Image
Image
Logo IAB Tech
Image
PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.