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Sridhar Ramaswamy from Google: We need to deal with ad blockers as an industry
2 de octubre de 2015
Adblocking is spreading like gunpowder, not only among users but also by professionals in the sector, sparking an increasing number of debates. Sridhar Ramaswamy, senior VP of Ads and Commerce at Google, pointed out that “crappy experiences” are the cause of the increase in people´s choice to use one of the criticized online ad blocks. The real problem is that ad blockers make monetization impossible for a whole slew of people assured Ramaswamy. We need to recognize, as an industry, that this is something we need to deal with. We need to work together to come up with a definition of what an acceptable ad is.Ramaswamy´s statements are Google´s first public comments since Apple allowed adblockers to be installed in its Safari mobile browser.Eyeo GmbH, the parent company of AdBlock Plus -the most prevalent ad-blocking tool- said it will not determine what makes an ad acceptable. Were in the early stages. We have some ideas. I think its going to be difficult for us to agree as an industry, but its one of those cases where not agreeing is actually going to lead to a much worse outcome for all of us expressed Ramaswamy, during the Advertising Week in New York.
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