La campaña ofrece herramientas para mejorar el contexto de la publicidad en línea
Sizmek is launching its campaign #ContextMatters to deliver tools, advice and strategies to advertisers that will allow them to place their online advertising in the appropriate context. “You might already have audience buying down, and perhaps you already carefully optimize your creative toward the user you want to engage. Now, Sizmek will help you add consumer mindset into that equation” explained the company in an official statement. By leveraging Sizmeks data tools, they offer to help you build a smart, sophisticated relevance strategy that that uses context to drive more conversions and reduce wasted or even damaging impressions.Sizmek offers advertisers a few brief tips: Your ad content matters, the weather can have an impact, too (selling sunglasses in winter would be weird), the moment of day is also important, visualization depends on context, noise matters and where you show it is key (is the ad placed before an important game or in a place where it doesn’t interrupt consumers?).
