MERCADEO Versión en español
Silvina Moschini of Intuic: Twitter posts very often go viral but Facebook messages are more visual with a longer life
Patricia Molina| 27 de noviembre de 2013
Silvina Moschini, CEO de IntuicThe Social Media Agency y experta en redes sociales
One out of every 10 adults in the United States gets the news via Twitter, compared with 30 percent that use Facebook as their news source. According to Pew Research, 45 percent of consumers of news on Facebook are young people between ages 18 and 29. However, Twitter said it has close to 53 million active users per month in the U.S. and that includes people of all ages.PRODU had the chance to interview Silvina Moschini, CEO of IntuicThe Social Media Agency, an international expert in social networks, who said that while Twitter is known for its brief, immediate messages that so frequently go viral, Facebook has more visual messages with a somewhat longer life.On journalistic subjects, the expert said that media prefer Twitter to implement their communications strategies. Twitter is the place where a great volume of news is published in real time she said. In that sense, networking with tweets is something like the journalistic approach, since you have to reduce your message to 140 characters, like a reporter does with the lead paragraph of a newspaper article.Moschini said that Facebook has some 1.16 billion users a month: Specifically, 699 million people connect with Facebook every day and recently it opened offices in Miami to serve the Hispanic segmento. She also said that the volume of Hispanic users of Facebook in the United States is similar to the 22 million a month in Argentina.
