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Shutterstock Integrates Creative AI into Library of 700M Images to Offer First-Ever Marketplace of Fully Customizable Stock
Liz Unamo| 26 de octubre de 2023
Shutterstock AI Creative
Shutterstock announced new creative AI-powered editing features and the potential for infinite options to refine and perfect images available in the company’s high-quality library of more than 700 million stock images.”This is an unprecedented offering in the stock photography industry,” said Paul Hennessy, Chief Executive Officer for Shutterstock. “Now, creatives have everything they need to craft the perfect content for any project with AI-powered design capabilities that you can use to edit stock images within Shutterstock’s library, presenting infinite possibilities to make stock your own.”Now in beta, Shutterstock’s creative AI editing features leverage the company’s priority access to the latest OpenAI technology supporting the integration of synthetic editing capabilities. This allows Shutterstock customers to not just generate new content using AI, but also to simply edit and transform any image in the entire Shutterstock library to accelerate ideation and production.”Shutterstock was founded with the goal of bridging the gap between photographers and the creative professionals who want to license their content,” continued Hennessy. “This new offering will bring our customers one step closer to their desired creative, as if they were directing the photoshoot themselves.”With six signature capabilities, additional secondary features like a virtual AI design assistant and the most advanced filters available in the industry, as well as additional features expected to launch at a later date, Shutterstock’s creative AI editing suite will empower brands, digital media, and marketing companies to unlock transformative possibilities in content creation and ideation. Shutterstock will give a live demo of these features on November 9 during the Shutterstock Showcase: Creative AI virtual series.
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