MERCADEO

Sensis merged with K. Fernandez Marketing and opened a new office in Texas

Manuela Walfenzao| 3 de marzo de 2015

Villa: Texas es un estado ejemplar de minorías mayoritarias que lo convierte en tierra fértil para nuestra aproximación multicultural

The multicultural agency Sensis opened a new office in Austin on March 2nd, after merging with K. Fernandez Marketing from San Antonio. Karla Fernandez Parker is the general director of Sensis Texas.”Texas is an model state with significant minorities which turns it into fertile soil for our multicultural approach”, declared José Villa, founder and president of Sensis. “Austin is an intersection of creativity and technology, which allows us to serve our clients in ways that are different from the ones they know. Add that to Karla’s expertise in branding and market penetration and you will see that we are fascinated by the potential Texas has for us”.The Austin office, located in a technological corridor, is the fourth office of the agency based in Los Angeles. Sensis also has presence in Washington D.C. and in Atlanta to capitalize on the growth of the Hispanic market in Southwest US.Fernández Parker is a veteran in the market, specialized in the Hispanic audience. She founded K. Fernandez Marketing more than 18 years ago. Her career includes works with clients such as Procter & Gamble, Wells Fargo, McCormick & Company, Bank of America, M&M/Mars y UnitedHealthcare.Sensis in the last 17 years, went from being a company that built websites to a strategic marketing firm that uses communication’s digital power to reach a multicultural world. In Texas the possibility of exponential growth is opening up with a continuous entrance of immigrants that are adapting to their new environment, and remaining in touch with their countries of origin.

Diario de Hoy

jueves, 7 de noviembre de 2024

Image

Pedro el escamoso: más escamoso que nunca de Caracol Televisión y Disney+ será la primera serie 100% colombiana en llegar al primetime de Univisión

Pedro El Escamoso Protagonistas
Image
UNO

Cantando 2024 arrancó por América TV de Argentina con 20,5% de share

Chiquis Sin Filtro stands out as the #1 show on ViX in the U.S.

El hormiguero arranca su temporada 19 por Antena 3 Internacional

El señor de los cielos 9 llegará a México y LatAm por ViX el 20 de septiembre

PERSONAJE DE LA SEMANA

Conductor Mario Kreutzberger Don Francisco

Premios PRODU Don Francisco
Image
UNO
Image
Image
Image
Image