MERCADEO Versión en español
Sensis Jose Villa reveals the great 2014 changes of the Hispanic market
Patricia Molina| 6 de enero de 2015
Now with the arrival of 2015, many people are interested in knowing the major trends, plus the best strategies and predictions that will help meet the new challenges companies have for this new period. To do this, Jose Villa, president of Sensis revealed eight major changes in the Hispanic market during 2014.Villa, graduated in Economics from Harvard University, states that during 2014 the growth of the Hispanic population in the US increased significantly, and now will be a “primary driving force.”He also explained that TV services will begin to change with the launch of independent services with the potential to alter the pattern of paid TV subscription. Moreover, he warned that, among other factors, migration of Hispanics to nontraditional states like Georgia, North Carolina, Ohio, Wisconsin and Nebraska could turn them into the next Hispanic population centers.In turn, he presented data on the increase in the Hispanic population educated in North America. “For the first time, the rate of university enrollment of Hispanics aged 18 and high school graduates aged 24 exceeded that of white people, 49% to 47%,” Villa said.Additionally, he mentioned changes, such as increased brands targeting the Hispanic audience in Spanish, the growing wealth of their people, their constant contact with platforms like Youtube and their interest in education, which were decisive.
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