Soneira: En los guiones buscamos energía creativa
For Sebastián Soneira, President and Partner at Fight Films, scripts are a strange phenomenon, and the value of a production company is to understand that essence with help from the creative. “It is to find something different in pieces. Something that reveals creative energy.” The Executive, who was present at the U.S.H. Idea Awards, comments that one of his contributions to the event was to present these new trends, criteria and ideas for the production to be more efficient and modern. “We are innovating in the digital area that we are aiming at” he told PRODU. Creativity in the Hispanic market has increased year after year, with a positive and highly notorious change, according to Soneira’s explanation. “We have worked in this market for years and we see it is evolving. With our offices in Los Angeles we are betting on the market and we believe in it, we know it is going to be successful and think we can make a great contribution, together with our representatives Marta Burga and Iliana”.
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