MERCADEO Versión en español
Sebastián Soneira from Fight Films: The Challenge is the Production Re-Engineering
Manuela Walfenzao| 23 de agosto de 2017
Soneira: El mercado hispano habla un poco de la región, que está muy quieta
Fight Films has been implementing new production models during 2017. Sebastián Soneira, President and Partner of the production company, highlighted that this decision obeys to the fact that the first semester of the year has been very peculiar. “We are always striving to offer the best production service with a competitive costs” he added. “In this period we have filmed throughout the entire region.”Soneira stated that “the Hispanic market speaks a bit about the calm of the region.” He added that today, the main challenge for a production company is the production re-engineering.They recently filmed Pizza Hut regional campaign with Hernan Bargman, Mercado McCann in Argentina where Martín Mercado and Dora Rial were responsible for the creative piece. The changes implemented include new headquarters in Argentina, bigger and more appropriate for their current work, located in the heart of Palermo, Buenos Aires.
