MERCADEO Versión en español
Sebastián Lapidus from Estilo3D: We Bet On The Animation Field
Liz Unamo| 26 de septiembre de 2017
Lapidus: La clave de mantenerse en el mercado ha sido innovar constantemente
Estilo3D has been in the industry for 12 years and, as its founder and Executive Producer Sebastián Lapidus says, the key to remain in the market has been constant innovation. “Our merits are based on innovation and making our portfolio grow.”He explains that the studio aims to somehow break the barrier that they are makers of stills, to offer animation projects, whether for TV or the Internet. He bets on the animation field. “We continue insisting on agencies to open up to these opportunities to be able to do a more comprehensive work in accordance with their needs.”The production company has received 17 Lions and 140 awards from the most important festivals around the world.Its portfolio features print campaigns ranging from 3D-CGI characters illustrations to products and trucks, commercial TV and mapping 3D as that it made for the release of the Chevy Sonic in L.A. “Our goal is to always cover the needs of our clients, in artistic terms, and we didn’t remain in a single aesthetics.” Latin power has reached great strength and stardom in the U.S., he said. “It is more difficult to find agencies exclusively dedicated to the Hispanic world, practically all of them are multicultural. Each day, there are more Latinos in key positions in the general market, which 10 years ago was much smaller.”
