Sebastian Aristizabal of Marca: Constant Training Is Key In Advertising

Learning by experience was one piece of advice offered by Sebastian Aristizabal, associate creative director of Marca, to those wishing to venture into the creative world. “Start contacting local ad agencies and as students, look for internships. That way you can gradually educate yourself as to what the industry demands and will be able to build your resume and develop your creative abilities,” he said. The creative said that learning can be highly Socratic. Everything is based on asking, asking and more asking, plus observing and never losing the enthusiasm to learn more. “Learn as much as you can. Write for social media, practice photography or seek support in creative duos,” were some of Aristizabal’s recommendations.