MERCADEO Versión en español

School’s Max Lenderman: Experience is the message

Manuela Walfenzao| 4 de agosto de 2015

Max Lenderman, CEO y cofundador de la agencia School

Max Lenderman, CEO and cofounder of School agency, analyzed the importance of experiential marketing. “As marketers and advertisers chase trends and tools to reach elusive audiences, they have often ignored experiential marketing in favor of digital and television ads. That is a serious mistake; experiential campaigns are more important than ever and will continue to be crucial for the future” he asserted. For Lenderman a confluence of market forces is making experiential indispensible.“The most prevalent is the fact that messaging is becoming more complex for people to process. Just think about all those telephone plans and features that various carriers use to compete with each other, or the confusing health insurance policies. Now experience is the message.” The key, according to School cofounder, is relying in the real-world in order to create a more personal engagement with people that goes beyond just ads. This is exactly the advantage that experiential marketing provides. “An increasing number of TV spots are actually experiential campaigns” he said. “I especially admire the experiential approaches that agencies like Droga5 are taking. More of this kind of hybridization is on the advertising horizon.” The experiential approach is equally applicable to online and mobile campaigns. “As digital becomes more prevalent in our life, the need for physical engagements will grow in parallel” he added.

Diario de Hoy

viernes, 27 de septiembre de 2024

Image

Alonso Aguilar de Amazon: Estrenaremos Cada minuto cuenta primera serie hecha con virtual production sobre terremoto de 1985

Image
MERCADO Y NEGOCIOS

• NAB Show New York 2024 centrará conversación en IA, producción en vivo y la economía creativa sdfd sdfdsf sdf sdfsdf sdfdsf

• Crece número de aplicaciones que admiten audio Dante nativo

• Dome Productions moderniza unidades móviles con consolas Artemis de Calrec

• Array of Hope confía en monitores KRK ROKIT 5 para sus producciones

• Venezuela da el primer paso hacia la era 5G con pruebas piloto y oferta pública

Image
AGENDA

• Tercera edición de Expo ISP llega a Ecuador en noviembre próximo

Image
MERCADO Y NEGOCIOS
Image
Image
Image
Calrec Artemis Mobile TV Group
Image
Image
5g
Image
AGENDA
Image
PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.