MERCADEO Versión en español
SANTO and LANDIA Promote Diversity With New Ad for Coca-Cola
Liz Unamo| 7 de marzo de 2017
El comercial estará al aire próximamente alrededor del mundo
Under Andy Fogwill and Sebastian Wilhelm direction, Maxi Anselmo and Pablo Minces creative direction, SANTO’s new spot for Coca-Cola features brother and sister racing to win the attention of an attractive pool boy by offering him a Coke. Pool Boy is the most recent spot within Coca-Colas Taste The Feeling campaign. According to a company’s press release, the ad includes a ‘wink’ that touches our point of view regarding diversity and inclusion, a message that media worldwide highlights and applauds. The spot will be aired soon worldwide. DA OCHO was responsible for the commercial post production; Sound by Elefante Resonante; Editor, Lorenzo Bombicci of Editorial 2150, and the song is “Come Prima” by Tony Dallara.
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