MERCADEO Versión en español
Samsung leads the ranking of global brands
Patricia Molina| 29 de julio de 2014
Samsung domina el ranking mundial de las compañías de tecnología y telecomunicaciones
Again, technology companies and telecommunications; and Samsung in particular, dominate the world rankings. Automakers and discount supermarkets also did a great performance.Samsung appears in the Top 10 of 11 lists of 15 countries surveyed, and it was first place in the United Arab Emirates and Saudi Arabia. This year, the South Korean manufacturer of electronic resources has continued displaying their highly praised Android-based products, from the tablet Galaxy S to the Galaxy Note 3.Google and Google+ have eight mentions, along with Apple and Apple / iPhone. Automakers also made a great appearance. Volkswagen reached the Top 10 in four countries, while BMW, Ford, Audi and Volvo were included in two Top 10 lists. Tesla is a new entry to the rankings, being number ten in Norway.Global brands had the strongest projection against their regional and local competitors, 59% of brands ranked. However, local and regional brands, took the number one position in almost half of the listings. Local and international discount supermarket chains were a great success, taking the number one position in the UK, France, Finland and Norway.The ranking of brands in China was led by the local brand of sauce Hai Tian, in Japan for ANA (All Nippon Airways); additionally, the local beauty brand O’Boticario topped the list of Brazil.
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