Rubicon Project, the technology company specialized in the automation of advertisement buying and selling, launched its mobile native advertising server. This allows advertising publishers and premium application developers to present native advertising campaigns through all sales channels: direct and indirect. The product was developed in alliance with InMobi, the mobile advertising platform.”We are excited to work with Rubicon Project to offer application developers around the world a complete solution from one end of the process to the other for native advertising within applications”, said Anne Frisbie, VP and general manger of Global Alliances at InMobi. “This will accelerate the adoption of native advertising by premium advertising publishers, and in consequence, will enhance consumers´ experience with mobile advertising as a whole”.Emily Del Greco, Sales VP at Adelphic, added that “native ads capitalize limited goods of mobile advertising. Placing more of this inventory in the market greatly benefits brands and advertising publishers”.”We are consolidating efficiency and automation of segmenting with the participation and performance of native formats, an advantage for buyers, sellers and consumers alike”, explained Joe Prusz, director of Mobile Technologies at Rubicon Project. “In combination with our platform of orders for guaranteed and non-guaranteed transactions, we offer buyers the world of mobile advertising in a simple button”.
