MERCADEO Versión en español

Ross Ludwig of Conill: Good ideas have to go back to being simple in order to connect with people

27 de junio de 2013

Ross Ludwig

At Cannes 2013, PRODU spoke with Ross Ludwig, Executive Creative Director of Conill, who shared his perspective on the evolution of Hispanic agencies and their performance at the festival.In regards to the creative quality of agencies in the Hispanic market, Ludwig defends the idea that creative growth is a global phenomenon. “Being here in Cannes is a source of inspiration for next year. The longer you stay here, the more you absorb, and this reflects on your work when you go back to your agency. It’s a kind of virtual cycle that repeats every year” said Ludwig.He was supportive of the Hispanic market spots entered at this Cannes: “The Hispanic works I’ve seen have been great. There is constant improvement in production quality and ideas, and are now among the best in world”.“Any good idea, whether for activation, cyber or online, will have to go back to being simple in order to connect with people, and that’s what we’re trying to do at Conill” added Ludwig.In regards to the Hispanic identity, Ludwig said that, “creating an identity is hard for Hispanic agencies because they share clients with the general market. It’s a mix, but I believe general market agencies are recognizing the importance of the Hispanic market, and are open to creating that identity”.

Diario de Hoy

jueves, 7 de noviembre de 2024

Image

Pedro el escamoso: más escamoso que nunca de Caracol Televisión y Disney+ será la primera serie 100% colombiana en llegar al primetime de Univisión

Pedro El Escamoso Protagonistas
Image
UNO

Cantando 2024 arrancó por América TV de Argentina con 20,5% de share

Chiquis Sin Filtro stands out as the #1 show on ViX in the U.S.

El hormiguero arranca su temporada 19 por Antena 3 Internacional

El señor de los cielos 9 llegará a México y LatAm por ViX el 20 de septiembre

PERSONAJE DE LA SEMANA

Conductor Mario Kreutzberger Don Francisco

Premios PRODU Don Francisco
Image
UNO
Image
Image
Image
Image
PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.