Rocío Guerrero, directora de Contenido Programático de Spotify
For Rocío Guerrero Colomo, Head of Content Programming, Latin Global at Spotify being recognized by Fords initiative Legendary Women is a source of pride and a commitment to send the message that with courage, perseverance, hard work and confidence, respect and acknowledgement will come. “Theres no impossible obstacle to overcome, and all of us have something to offer. Society needs us, and any company wishing to succeed knows that relying equitably on both genders is necessary, and it’s the only way to reach society in a realistic manner” she explained to PRODU. Guerrero was selected in the smart category among the brands cores: efficiency, green and safety. “I believe that Fords cores I relate the most are efficiency and safety, I use them every day both professionally and personally” she said. For her, the brand could do a great job combining the machine with the driver, reaching their emotions through music. “Building a platform where technology and art could merge is one of the smartest strategies that a company can adopt. Gathering together music fans with their favorite artists in all range of Ford products. I think this is a strategy that will never fail.” Legendary Women is a Ford initiative to honor Hispanic women who embody Fords four core characteristics: smart, green, quality and safety.
