MERCADEO Versión en español
Robyn Loube from Sensis: The Hispanic market has grown rapidly in Atlanta
1 de febrero de 2016
Robyn Loube, directora de Desarrollo Comercial de Sensis
For Robyn Loube, Director of Business Development, the city of Atlanta has witnessed an increase of the Hispanic market in the last 15 years. She explains that the intercultural agency has decided to relaunch its Atlanta office after being awarded a new contract with the Centers for Disease Control and Prevention (CDC).”With the growth of the Hispanic market in Atlanta, 16.5% since 2000, the city is not only a hotbed for cross-culturalism, it is a hub for the rapidly diversifying Southeastern U.S.” says Loube.From the Sensis office in Atlanta, the agency will provide its full range of services near the headquarters of the CDC and other clients.”This BPA covers the gamut of health communications initiatives coming out of the CDC” she explains. “The CDC’s focus is driving behavior change that leads to better health outcomes. This aligns perfectly with our agency focus on leveraging culture to create experiences that change behavior” says Loube.Sensis points out that there is a rapid rise of multicultural markets in the Southeast.
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