ROARING IN CANNES LIONS: Richards/Lerma Frees Music For MetroPCS

The U.S. Hispanic agency submitted the piece Music Unlimited for MetroPCS to the Cannes Lions Festival in the category Print & Publishing Lions – Campaign : Commercial Public Services. The campaign -launched on September 16th 2016- announced the three important updates that, together, gave clients the highest speed with the plan Music Unlimited and Data Maximizer, which allowed clients to stream all the music from any of the 33 music streaming services, without consuming high speed data. The Executive Creative Direction was under the responsibility of Aldo Quevedo, and Guillermo Tragant; Creative Directors, Rodrigo Maycotte and Miguel Moreno; Art Directors, Rodrigo Maycotte and Lucho Sánchez; Copywriters, Carlos Castro and Bilal Sheik; Illustration, Masai Chile and Agency Producer, Matias Sada.