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Richards/Lerma Named Agency of The Year by FICE
Liz Unamo| 3 de diciembre de 2019
Aldo Quevedo 19
The Ibero-American Creativity & Strategy Festival (FICE) has named Richards/Lerma its 2019 Independent Agency of the Year in the USA Hispanic and Multicultural category. The recognition celebrates Richards / Lerma’s work creating disruptive and impactful content for a diverse, multicultural America. The FICE is now in its 6th year as a recognized international award show and is the only advertising festival specifically created to celebrate innovation in the world of the independent agencies. Also, unique to its evaluation process is the fact that awarded agencies are selected based on a combination of an agency’s annual business results, strategic development and creative recognition.The expansion of the festival from Europe to The Americas has been significant, fast becoming one of the preeminent festivals at the national editions as well as in its global recognition. As many important festivals around the world grow by significantly increasing the number of awards given, the FICE leadership has intentionally reduced the number of awards issued yearly. This allows a more rigorous evaluation that, not only awards an agency for a specific campaign, but actually awards an independent agency’s body of work, both from the strategic caliber of thought, as well as from the quality of execution of the creative expression. “We are very excited and honored with this recognition from FICE. It confirms we’re on the right path to accomplish what we said from day one: Helping our clients win in the marketplace. In 2017 we were recognized as Independent Agency of the Year in the region by FIAP, so this year is a great testament to the consistency and hard work from the entire team at the agency. This 2019 marks our tenth anniversary and we couldn’t be happier for this prestigious recognition!” said Aldo Quevedo, Principal and Creative Director.
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