MERCADEO Versión en español
Richards/Lerma debuts new lab with next-generation technologies
23 de julio de 2013
Lerma: Sabemos lo importante que es mantenerse a la vanguardia de los últimos avances tecnológicos
The Dallas-based Hispanic agency Richards/Lerma is offering employees a new way to discover and test emerging technologies that can be applied to integrated marketing. In its new, cutting-edge laboratory, agency personnel can see, touch, try out and learn to use the latest technology and hi-tech divises.The more we understand how to use next-generation devices and technology, the better we can strategically make use of that technology in the work we do for our clients says Pete Lerma, founder-director of Richards/Lerma. Richards/Lerma is proud of its roots as a digital marketing agency, so we know how important it is to remain in the forefront of the latest technological advances. I see this laboratory as a place where agency and clients can learn, play and try out the latest products and get inspired by the ways we can innovate and attract consumers to our clients brands Lerma says.The lab has several flat-screen televisions, all connected to services like Apple TV, Netflix, Hulu and Roku. The latest motion gaming systems like Kinect for Xbox 360, an interactive projector and a 3D printer will all have their place there.Were going to reflect the behavior of our public through the use of non-traditional media to access all kinds of content. Not only will we be up-to-date, but well project media use and brand loyalty to the next generation Lerma says.
