Richards Lerma’s Aldo Quevedo: Among our great creative achievements is balancing the workload between digital and traditional very well

Aldo Quevedo, creative director of Richards Lerma, told PRODU the multicultural agency concluded 2014 with exceeded expectations for growth, and very satisfied in creative terms.”Last year we closed very well, as we planned, we are not aiming to grow at excessive levels, but we want to establish ourselves and guarantee the quality of work,” Quevedo said.The biggest growth came from offices in Mexico. “A year ago we were 35 people, and we are 70 today among the three branches. With such a large growth, what we do not want to lose is the philosophy of the agency, and maintain our efficiency,” he said.At a creative level, the product that was very successful in terms of results for customers and festivals, was the digital program and public relations for Pizza Patrón. “It went very well and the customer is happy, right now we are working on the second part.””Another great creative achievement we’ve had is that we are balancing the workload between digital and traditional well.” An example is the recently launched campaign for Dodge in Mexico, with the legendary rock singer, Alex Lora from Tri group, and was running on TV, videos on social networks, activations and printed pieces.According to Quevedo, in 2015 the idea men will have to find different ways to connect with people. “They will increasingly clear lines between television, social media and other media. Hispanic agencies which can master the transition between traditional and digital will get better results” he said.