MERCADEO Versión en español

Reynolds Consumer Products Chooses DDB Chicago As Creative Agency of Record

Liz Unamo| 17 de febrero de 2022

DDB Chicago Wins Reynolds

DDB North America announced that Reynolds Consumer Products, including Reynolds Wrap, Reynolds Kitchens, Hefty Storage, and Hefty Waste, selected DDB Chicago as its creative agency of record after a competitive review. This is the second win for DDB Chicago this year, following the addition of the Orkin Pest Control business last month, and a result of larger agency transformation led by CEO Andrea Diquez.DDB Chicago CEO Andrea Diquez said, “We felt amazing chemistry from the moment we met the Reynolds and Hefty teams to the final meeting. And most importantly, our values were aligned. From a love for smart creative work that drives culture to importance of diversity at every touchpoint of the process, it makes us very excited to be partners. It means a lot that some of the most well-known names have entrusted us to take their brand to the next level and use creativity and data to make them even more famous.”Since joining in 2021, CEO Andrea Diquez has built an incredibly strong, and diverse leadership team in Chicago, which includes Chief Creative Officer Rodrigo Jatene, Chief Strategy Officer Milo Chao, Head of Business Leadership Sandra Alfaro, and recently promoted Head of Production Matt Blitz. Reynolds and Hefty will partner with DDB Chicago to drive loyalty and share to make its distinct portfolio brands even more famous and culturally relevant. They are the latest client to join the DDB Chicago’s roster of iconic household name brands including Orkin, Molson Coors, McDonald’s, Mars, and State Farm, among others.

Diario de Hoy

viernes, 27 de septiembre de 2024

Image

Paula Feged de Festival ElDorado: La creatividad colombiana es un producto de exportación tan fuerte como el café y las flores

Image
LATAM

• Mariana Cavalli de American Express: Buscamos conectar tanto con individuos como con empresas

• Nace GRANDE, una plataforma de formación innovadora para futuros publicitarios en Venezuela

• Rocknrolla.23 retrata el legado de Grupo AG con Andy García como actor principal

• Comenzó la décima edición de SMARTFILMS con más de 1.200 cortometrajes hechos con celulares

Image
MULTICULTURAL

• Equativ expande su división de retail media con la adquisición de Kamino Retail

• IAB Tech Lab presenta PAIR una nueva herramienta para la publicidad digital más segura y privada

• César Sabroso de A+E: Producir Huellas para celebrar 70 años de VW en México es ejemplo de unir esfuerzos con marcas para causar mayor impacto

Image
LATAM
Image
Image
Image
Image
Image
MULTICULTURAL
Image
Image
Logo IAB Tech
Image
PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.