MERCADEO Versión en español
República names Anthony Bianco EVP, General Manager
Manuela Walfenzao| 5 de abril de 2016
Anthony Bianco, nuevo EVP y gerente general de República
The independent multicultural agency, República, announced on Tuesday April 5th, the appointment of Anthony Bianco as EVP, General Manager, a newly created position to respond to the company’s rapid growth. Bianco’s experience in the executive management of advertising agencies spans over 20 years. In his new role, he will mix the vast knowledge he has of the general market with the multicultural know-how to improve his approach in the activation of multiculturality in the general U.S. market. The agency was founded in 2006 as a native digital initiative and currently offers complete marketing, advertising, planning, media and communication services. “As we approach Repúblicas 10th anniversary, were thrilled to welcome Anthony to the family. Theres a seismic shift happening in America as the overall population becomes more and more diverse. From baby boomers, millennials to Generation Z, and all of the rich heritage in between, multiculturalism has become mainstream” said República Co-Founder, Chairman and CEO Jorge A. Plasencia. “Anthony is an impressive professional with first-class expertise who will undoubtedly inspire our team and client partners as he builds upon the entrepreneurial, family-like philosophy that have become cornerstones of our agencys culture.””Its an extremely exciting time to be joining one of the nations most prominent cross-cultural agencies while marketers are taking note that there is no one-strategy-fits-all approach” said Bianco.
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