MERCADEO Versión en español
República celebrates music and party in its most recent commercial for Segura Viudas
Manuela Walfenzao| 2 de septiembre de 2016
Lunoe disfruta del sabor espumante de Segura Viudas durante el comercial
The Hispanic agency República made the new spot for the cava brand Segura Viudas. The commercial is titled Sip It and is part of the campaign Open Up, in which the brand has entered the music world. The video features the electronic DJ, composer and vocalist Anna Lunoe.Together with the artist, they developed the musical track, Sip It, that is the main focus of the video. In an intimate environment, Lunoe is seen writing and recording the song with the sound of bubbles, the foil, cork, and other elements that make cava a celebration drink. The singer enjoys the sunset and the bubbly taste of Segura Viudas.“When we approached Anna to work with Segura Viudas, she was excited about the creative foundation of the project and the overarching campaign platform Open Up said Luis Casamayor, President at República. “As we refined the concept, Anna had a very real creative impact and infused the spot with her own unique style which made it an exceptionally collaborative process” he added.
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