Jennifer Warren, CMO de RadioShack
Among the renowned brands for their integration between music and advertising initiatives, there is RadioShack and its successful Alliance with the musical duo Alexis & Fido. To talk about this, Jennifer Warren, RadioShack CMO participated as a member of the panel in the third day of the Latino Music Billboard Awards and Conference.During the case study presentation, Warren explained the details of the musical contest, known as RadioShack Music Lab, an association with Alexis & Fido, where the duo will be mentoring five rising artists, as they contend to share the stage with their idols.This initiative is part of our Do it together campaign, which was launched recently. We teamed up with Alexis & Fido as mentors of five rising artists to carry out personal sessions during the Billboard Latino Music Awards and Conference, where they will be sharing their tips with these new talents Warren explained. Additionally, from April 21st to 27th, fans can participate on the RadioShack Music Lab, visiting RadioShack to vote and help choose which one of the five artists will have the chance to sing their way into to winning US$5,000 and to participate at Alexis & Fidos next presentation. The CMO also explained the brands plans for the Latino market. When we signed the alliance with Sol Republic, we knew we were in front of a great talent and they commented on the importance to connect to the Latino market. From this request, the names of Alexis & Fido came up. So we used their hit, Alócate, which brought them a lot of success, as it also added relevance to us for having such a popular song in our commercial Warren commented.
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